Renuity Privacy Policy

Effective Date: 2/12/2026 Last Updated: 2/12/2026

Renuity Operations, LLC and its subsidiaries and affiliates (“Renuity,” “we,” “our,” or “us”) are committed to protecting the privacy and rights of consumers while maintaining transparency around how we collect, use, disclose, and safeguard personal information.

This Privacy Policy describes our practices across our websites, lead capture forms, mobile experiences, customer communications, advertising and measurement activities, employment applications, and service fulfillment operations.

This Policy is designed to comply with applicable U.S. privacy and data protection laws, including but not limited to the California Consumer Privacy Act / CPRA, Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and other emerging state privacy statutes. It also aligns with industry advertising and measurement requirements, including UID2 participation standards and “Honest Signage” transparency expectations.

1. Information We Collect

We collect information directly from you, automatically through your interactions with our digital properties, and from third parties as permitted by law.

1.1 Contact & Identity Information

Name
Email address
Phone number
Postal address

1.2 Commercial & Transactional Information

Requested services or products
Project details
Appointment and communication history

1.3 Digital Interaction & Advertising Identifiers

IP address and general location
Device, browser, and operating system information
Cookies, pixels, and similar technologies
Hashed or pseudonymized identifiers derived from email address or phone number for advertising and measurement purposes (e.g., UID2-style identifiers)

We do not share raw email addresses or phone numbers with advertising platforms.

1.4 Financial Information (Limited Circumstances)

If you apply for financing through Renuity or our third-party lending partners, we may collect limited financial information necessary to facilitate that request. Nonpublic Personal Information is handled in accordance with the Gramm-Leach-Bliley Act (GLBA), Regulation P, and applicable safeguards requirements.

1.5 Employment Application Information

If you apply for employment, we may collect information such as resumes, work history, education, references, and background check information as permitted by law.

2. How We Use Your Information

We use personal information for lawful business purposes, including:

2.1 Service Delivery & Operations

Scheduling consultations and appointments
Responding to inquiries
Providing requested products or services
Internal recordkeeping and quality assurance

2.2 Marketing & Communications

Email, SMS, and telephone communications (in compliance with TCPA and applicable laws)
Lead follow-up and customer engagement
Customer satisfaction and service communications

2.3 Targeted Advertising & Measurement

We may convert your email address or phone number into a hashed or pseudonymized identifier to:

Deliver interest-based or targeted advertising
Measure advertising performance and attribution
Support cross-device or cross-platform measurement

These identifiers are used in accordance with industry standards and contractual requirements. We do not sell personal information for monetary consideration.

3. Targeted Advertising & Your Choices

We engage in targeted advertising to provide relevant offers and measure campaign effectiveness.

You may opt out of targeted advertising at any time using industry-recognized mechanisms:

Network Advertising Initiative: https://optout.networkadvertising.org/?c=1
Digital Advertising Alliance: https://www.aboutads.info/choices

If you opt out, we will cease using hashed identifiers associated with your information for targeted advertising unless you later provide renewed consent. This practice aligns with UID2 “No Test” and opt-out enforcement requirements.

4. Honest Signage – Point of Collection Disclosures

At points where we collect email addresses or phone numbers, we provide clear, conspicuous disclosures, such as:

“We may convert your contact information into a hashed identifier for use in targeted advertising. You may opt out at any time.”

These disclosures appear on:

Lead forms
Near submit or call-to-action buttons
Mobile-responsive forms
Third-party or co-registration forms, where applicable

5. Cookies, Analytics & Similar Technologies

We use cookies, pixels, and similar technologies to:

Operate and secure our websites
Understand site usage and performance
Support advertising measurement and attribution

You may control cookies through your browser settings. Disabling certain cookies may affect site functionality.

6. Consent Documentation & Verification Tools

We may use third-party technologies to document and verify consumer consent and interaction with our forms and pages (e.g., lead verification or consent recordation tools). These tools help memorialize consent and support compliance with legal and contractual obligations.

7. How We Share Information

We may share personal information with:

Service providers performing services on our behalf
Financing partners (as requested by you)
Advertising and analytics partners (hashed identifiers only)
Affiliates and subsidiaries
Compliance, auditing, and legal partners

We do not share personal information for unlawful purposes and require appropriate contractual safeguards.

8. Consumer Rights

Depending on your state of residence, you may have the right to:

Access personal information
Correct inaccuracies
Delete personal information
Opt out of targeted advertising
Opt out of sale or sharing of personal information
Appeal decisions related to privacy rights requests

We will verify your identity before fulfilling requests and will not discriminate against you for exercising your rights.

Requests may be submitted by contacting us at:privacy@renuityhome.com

9. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information, including:

Encryption of data in transit and at rest
Access controls and least-privilege principles
Secure credential management
Routine testing and monitoring

10. Data Retention

We retain personal information only as long as necessary to:

Provide services
Maintain business records
Comply with legal and contractual obligations

11. Incident Response & Breach Notification

Any suspected or confirmed data security incident will be investigated promptly. Where required by law, we will notify affected individuals and regulators in accordance with applicable breach notification requirements.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent revision. Continued use of our services after updates constitutes acceptance of the revised policy.

13. Contact Information

For privacy-related questions or requests, please contact:

privacy@renuityhome.com

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